My major project in my third year of university was to work on my mother's business, Nita Beauty, because I believed it needed a lot of effort to grow and attract clients. I especially requested to work on her new eyebrow microblading service. This was one of my most significant accomplishments during my three years of campaign and project work. This is because the quantity of research I needed to do in order to do the final work for my second half of my major project tactics was immense and managed to complete. I enjoyed conducting the research since it taught me a lot about the company's competitors and allowed me to hear what customers desired from Nita Beauty.
I had a lot of fun working on the brand guidelines, coming up with a new logo, and the business's colour palette, as well as working on its social media account. Social media was my favourite part of the project; creating stories and instagram posts for Nita Beauty was something I felt like I put in the most effort on because this is where consumers go to learn about brows and see pictures of past treatments.Considering my photoshop and illustrator skills aren't the best, I use the website Canva to design my marketing. Canva is a better alternative for me to use to create my posts.
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