This is one of the projects that I will never forget being a part of. My colleagues and I got the opportunity to work with smart metres to encourage younger people to switch to the service. Our goal was to develop a distinctive yet engaging tale of episodes that appeared to be a series. We chose this idea since we discovered during our research that the younger demographic we were targeting was drawn to reality television shows with drama. One of the highlights of this assignment for me was going to present our idea to Abbott Mead Vickers BBDO, one of the largest advertising agencies in the UK.
This event gave me a firsthand look at what the advertising business is all about. Meeting the professionals that work here motivated me to think about my future career and imagine myself pitching an idea like the Smart Meters campaign there.
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